Today I went to Starbucks and ordered a fat-free, sugar-free, DEcaffeinated caramel macchiato. I was a little embarrassed ordering such a wussy drink, but the gal behind the register didn't flinch. I chuckled to myself thinking, what the heck is actually IN my coffee if there's no fat, no sugar and above all, no caffeine. Why would I pay for this? The answer of course relates to what we've been chatting about here... it's all about the service and the experience baby! Soft cozy chair, cool music, great smells, people to watch. The coffee's just an afterthought.
Now, if only the guy sitting across from me with his bare feet (I swear) propped up, hogging the round table between us could've been designed out of the picture...
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